Thursday, May 28, 2009

Softly, Softly Shopping

Dear hearts,

Here we are at the end of another week of sharing the pen love. The baby has made it through a full week of school (surprise) and the songbird has made it through a full week living in the musicians share house subsisting on fresh pasta, cheap wine and late nights. It sounds a little like living in the cottage to be honest. My darling boy is happy in our nations capital with his marble, mosaics and gorgeous girlfriend. Miss Mich is feeling the contentment of a good mother hen right now. A good looking mother hen with style and wit..obvi..

All of which allows Miss Mich to ponder the bigger questions. The capital letter conundrums.

As a result of this somewhat disturbing GFC that we had to have, it is good to see the shift away from that dreadful middle class penchant for wearing both your heart and your designer label price tag on your sleeve.

As egalitarian as Miss Mich would like to be, there has been nothing worse in these up until recent times, than seeing the masses embrace mass consumption of “luxury goods”. If it's not linked G's or C's on the side of your sunglasses, if there are no LV”S printed on your canvas satchel, if your watch doesn't scream TAG, then who are you? It reminds Miss Mich of one of her favourite songs by the Foo Fighters – The Pretender..

Back to gauche consumerism...one of the better outcomes of the economic downturn is the hobbling of the disposable income of the declasse. We are to be spared the layer upon layer advertising of aspirational branding, the over supply of “Beckham” based perfume..intimately Beckham? ...There is nothing intimate and certainly nothing subtle about these people.

We are now looking at the new order of “consumption etiquette”. Cottage industry dear hearts, niche brands that are limited in production and high on quality. Miss Mich herself is on the thresh hold of launching her own quiet luxury resort wear collection. A capsule of classic, essential items to swan about those luxurious hotels where stealth wealth is quietly sitting by the pool overlooking your private yacht without any of those noisy Beckham boys playing marco polo in the pool and splashing your recessed logo sandals..even the cocktails are now pastel in colour..

Luxury Prudence dear hearts, is the phrase for today. Be judicious with your purchasing. Buy something for the quality and how it speaks to you. Not because every Tom, Dick and David Beckham has it.

Enjoy responsible shopping and Friday.

Love Miss Mich

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